kushalam_blogHow to find your brand voice?If you started a business, how would you let the world or your targeted audience know what your business is about and what you do?5 min read·Mar 1, 2024----
kushalam_blogGetting an ungettable clientOn the one hand, we can book the nearest cab for transportation,6 min read·Feb 21, 2024----
kushalam_blogTaylored marketing startegy: A case study in billion dollar success of the Eras tourWhenever she walks up on the stage, she leaves the world in awe. Once again, blending her exceptional music talent with her genius…5 min read·Feb 7, 2024----
kushalam_blogExploring the Impact of AI: Top 5 Use Cases Transforming IndustriesArtificial intelligence technology is growing exponentially. It is exactly like that brilliant child who scores the highest in nearly every…4 min read·Jan 24, 2024----
kushalam_blogHow to improve digital customer experience in 2024As we are settling into 2024 and overcoming our initial mistakes of marking dates with 2023 instead of 2024, it’s time we give our…6 min read·Jan 17, 2024----
kushalam_blogUnexpected strikes and Zoom rises: The importance of having a backup strategyApril 1, 2020, was the day when Eric Yuan, CEO of the popular video conferencing app Zoom published a post on the company’s blog announcing…7 min read·Jan 10, 2024----
kushalam_blogThe Cautionary Tale: How Ford’s one-size-fits-all strategy backfired?Ford’s Edsel campaign was one of the biggest business adventures in the world. Although it was a failure, it became an epic tale of Wall…4 min read·Jan 3, 2024----
kushalam_blogOpenAI’s strategy that made ChatGPT a viral successChatGPT was once the fastest growing and the most viral web application of the time. Launched by OpenAI, the success of this generative AI…4 min read·Dec 25, 2023----
kushalam_blogMeta’s strategy for quickly gaining and retaining millions of usersPart 1 — User On-boarding Strategy5 min read·Oct 13, 2023----